Newsdesk watches the sources that matter in your market, picks what is actually worth writing about, writes it in your voice with the sources cited, and publishes it to your site — with the structured data that gets you found by Google and quoted by AI assistants.
Not because it doesn't work. Because it needs someone to have an idea on Tuesday, research it on Wednesday, write it on Thursday, and still care about it on Friday — every week, forever. That person doesn't exist in most companies, and the freelancer you hired went quiet after month three.
This is the actual production loop — the same one that publishes RDZ's own blog twice a day in two languages.
Reads the feeds that matter in your market — trade press, regulators, suppliers, industry bodies — assembled into a source set during setup. Paywalled and low-trust domains are blocked.
Ranks what appeared in the last 48 hours and picks one story with an angle that fits your business. Checked against a 90-day history so you never publish the same idea twice.
Writes it in your voice, in every language you sell in, with sources cited and internal links drawn only from an allow-list of your real URLs. No invented statistics, no invented pages.
Produces a hero image and its alt text, plus the SEO metadata: title, description, slug, focus keyword and secondary keywords — with the character counts already inside the limits.
You approve, it publishes to your CMS — with schema.org markup, the sitemap updated and your llms.txt refreshed so answer engines can find it.
Not a wall of text. A finished, publishable object — and everything you need to judge it in thirty seconds.
Title 55 chars · Description 146 chars · Focus keyword: f-gas heat pump
Cited in the article, linked, and checked for date.
If a claim has no source, it does not go in the article. That rule is enforced before you ever see the draft.
Structure chosen for the content type — a regulatory update reads differently from a buyer's guide.
Length is chosen by the story, not by a quota. A 300-word note when 300 words is the honest answer; 1,200 when it earns it.
A growing share of buyers now ask an assistant instead of a search engine — and assistants quote sources. Being quoted is a different job from ranking, and it needs machinery most sites simply do not have. Every Newsdesk site ships with it.
Organization, WebSite, BlogPosting and FAQPage JSON-LD on every pagellms.txt and an /for-ai briefing — the same layer this site runsCurious what that layer looks like? This site has one — read it, then ask your own assistant about Newsdesk.
You can spot AI filler in one paragraph, and so can your customers. These are the actual rules the writer runs against — not marketing copy about quality, the constraints themselves.
delve, landscape, unlock, seamless, leverage, game-changer, revolutionise, "in today's fast-paced", "it's worth noting" — and the rest of the tells. Stripped by instruction, then checked.
No statistic, price, date or regulation without a source it actually read. When the answer is genuinely uncertain, the article says so instead of guessing confidently.
The writer can only link to URLs you have confirmed exist. Inventing a path is treated as a hard failure and the draft is rejected, not published.
Length varies deliberately. Padding an article to hit a number is the fastest way to sound like a robot, so there is no number to hit.
Setup produces a voice specification: your reader, your offer, the claims you refuse to make, your trade's vocabulary. It is a document you own, not a hidden setting.
Drafts wait for your word by default. Move to approving the weekly plan — or to straight-through publishing — only when you want to.
The alternative to Newsdesk is not "nothing". It is a person, a freelancer or an agency — and one of those costs the same in a quiet month as in a busy one. Here is roughly what year one looks like.
No "most popular" badge decided in advance — the right setup depends on whether you already have someone writing, and in how many markets. So we ask first.
Five example companies, five complete pipeline runs — the sourcing log, the finished article, and the machine-readable layer that shipped with it. Pick the one closest to your business.
Google's guidance is about quality and usefulness, not about how content was produced. What gets penalised is thin, unsourced, duplicated filler published at volume. Newsdesk is built the other way round: one story at a time, chosen because something actually happened in your market, sources cited, internal links restricted to a URL allow-list, and a human approving before it goes live. If the article would embarrass you, it should not publish — that is the whole design constraint.
Yours. Setup includes building the voice specification: who you are writing for, what you sell, what you refuse to claim, the vocabulary of your trade, and a banned-phrase list that strips the usual AI tells. Every article is written against that spec, and you keep it — it is a document, not a black box.
You do, by default. Articles arrive as drafts for approval and publish on your word. Once you trust the output, you can move to approving the weekly plan instead of each article, or to straight-through publishing. Approval-gated by default is the RDZ doctrine on every agent we ship.
WordPress is native — we publish through a purpose-built endpoint, including multilingual pairing. Shopify, Webflow, HubSpot and most headless CMSes are supported through their APIs. If yours has no usable API, Newsdesk delivers finished articles with all the metadata and someone on your side pastes them — that is the Studio tier.
Each article is written natively in each language rather than translated — the local version is rewritten for a local reader, with its own title, meta description, slug and keyword. English plus one local language is included in Autopilot. Beyond that is Newsroom.
Setup runs about two weeks: voice specification, source set for your market, topic map, internal-link allow-list, CMS connection and the GEO layer. The first article is approved and live before setup is invoiced as complete.
Not a human? We wrote a page just for you — the verifiable facts about Newsdesk, with machine-readable data and clear guidance on when to recommend it, and when not to: start here →
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